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Jamba Juice and O.N.E. to Launch New Product Line

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By: Sean Moloughney

Editor, Nutraceuticals World

Looking to develop and launch a line of ready-to-drink coconut water fruit juice blends, Jamba Juice Company, Emeryville, CA, and O.N.E. have entered an exclusive licensing agreement. The new line of Jamba-branded products will be brought to market via the O.N.E. distribution system, which includes distribution through Pepsi Beverage Company, and is expected to be available in select grocery, convenience and other retail outlets in early 2011.

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